Since 2001创立于2001年

About YOUGU Group关于YOUGU Group

A pioneering ecological enterprise bridging global organic quality with Chinese consumers.一家开创性的生态企业,将全球高品质健康产品与中国消费者相连接。

Yougu Group
Company Overview公司概况

Company Overview and Milestones公司概况与里程碑

Founded in 2001, Yougu Group has grown into a leading, internationalized enterprise with innovation and sustainable development at its core. As a pioneer in Fujian Province, it was the first to apply the BOT model to industrialize sewage and waste treatment—setting a benchmark in China's environmental protection industry. This foundation in sustainability has fueled its growth and diversification.成立于2001年,YOUGU Group已发展成为以创新和可持续发展为核心的领先国际化企业。作为福建省的先行者,集团率先将BOT模式应用于污水和废物处理的产业化——为中国环保产业树立了标杆。这一可持续发展基础推动了集团的成长与多元化发展。

Strategic Transform
2013 Pivot2013年转型

Strategic Transform and Brand Innovation战略转型与品牌创新

In 2013, Yougu Group underwent a major strategic shift by entering the high-end organic products sector. As Vice President of the China General Chamber of Commerce and a member of the World Organic Trade Alliance, the Group integrated the global organic industry chain and launched PIKO BELLO, Luxovious, OE, and DailyJoy. These brands offer Chinese consumers an elevated, organic lifestyle grounded in quality, aesthetics, and sustainability.2013年,YOUGU Group进入高品质健康产品领域,进行重大战略转型。作为中国商会副会长及世界有机贸易联盟成员,集团整合了全球有机产业链,推出PIKO BELLO、Luxovious、OE和DailyJoy。这些品牌为中国消费者提供以品质、美学和可持续性为基础的高品质自然健康生活方式。

Global Presence
Global全球

Global Presence and Partnerships全球布局与合作伙伴

Headquartered in Amsterdam (Europe), Toronto (North America), and Melbourne (Oceania), Yougu Group maintains a global business layout. It collaborates with over 50 international organic product manufacturers, co-building a "global organic ecological product supply chain platform". This platform unites partners dedicated to producing organic, natural, and healthy goods from around the world.YOUGU Group总部分别设于阿姆斯特丹(欧洲)、多伦多(北美)和墨尔本(大洋洲),维持着全球化商业布局。集团与50余家国际有机产品制造商合作,共同构建"全球有机生态产品供应链平台"。该平台汇聚了来自世界各地致力于生产有机、天然、健康产品的合作伙伴。

Domestic Market
China Market中国市场

Domestic Market Presence and Consumer Engagement国内市场布局与消费者互动

In China, Yougu Group connects global organic offerings with local consumers through the Yougu Organic Quality Life Experience Hall and Yougu Health Mall. These blend online and offline channels to provide pollution-free, zero-additive organic products. Embracing the message, "As long as you want to eat organic, just find Yougu," the Group empowers Chinese consumers to make healthier lifestyle choices.在中国,YOUGU Group通过优谷有机品质生活体验馆和优谷健康商城,将全球有机产品与本地消费者相连接。这些平台融合线上线下渠道,提供无污染、零添加的有机产品。秉持"只要想吃有机,就找优谷"的理念,集团助力中国消费者做出更健康的生活方式选择。

Vision
Vision & Mission愿景与使命

Vision, Mission, and Global Impact愿景、使命与全球影响

Driven by its role in promoting the organic movement as both a public welfare mission and a sunrise industry, Yougu Group actively bridges Chinese raw material suppliers with global buyers. Its vision is to become an internationally influential ecological industrial group, offering high-quality lifestyles to health-conscious consumers.受推动有机运动作为公益使命和朝阳产业角色的驱动,YOUGU Group积极促进中国原材料供应商与全球买家之间的合作。集团的愿景是成为具有国际影响力的生态产业集团,为注重健康的消费者提供高品质的生活方式。

Health健康
Prioritizing well-being以健康为首要
Originality创新
Innovating with purpose有目的地创新
Responsibility责任
Protecting the planet保护社会与地球
Positive Energy正能量
Sustainable living倡导可持续生活